Invest In India’s FavouriteDigital Gold With ₹100
Koshex offers 99.99% purity of 24K digital gold which you can buy, sell and accumulate anytime and anywhere.
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Digital Gold
One of India's most loved investment instruments, gold is often associated with prosperity and purity. For generations, the yellow metal has had a special place in the hearts of many Indians. Even though how gold is purchased has changed, the love for it hasn't. Our parents bought physical gold while we, millennials and Gen Z, like buying Digital Gold. Here's everything you need to know about Digital Gold, its benefits, and how it is a great addition to your investment portfolio.
Indians' love for gold is widely known. According to a survey by Axis My India, a consumer data intelligence company, a total of 65% of Indians invest a part of their income in one form or another and gold has emerged as a popular choice of investment. The survey showed that 53% of the Indians preferred gold as an investment tool, 35% of the population showed awareness towards digital gold and 10% of people said that they have already invested in digital gold.
Here's another surprising thing the survey showed: Metro cities love digital gold to the point where gold is the highest investment option (65%) in digital gold, followed by fixed deposits (44%), and mutual funds (37%). The survey also showed that gold as an investment instrument is higher among females (65%) than males (41%).
Another survey done by SafeGold, a digital gold platform in India, found that 90% of the survey respondents showed interest in digital gold as their preferred choice of investment, while 46% of respondents invest in gold only during festivities or during the wedding season. Meanwhile, 26% said that they invest in gold every month.
The above data shows how gold continues to be many generations' favorite investment instrument. Known for its stability, gold is a must-have investment option in everyone's portfolios. Moving forward from physical gold, many reach out for digital gold these days due to the convenience and safety offered by it. If you are also looking to add digital gold to your investment portfolio, here is everything you need to know about it.